Yesterday the Minnesota Swarm announced their new home uniforms, and boy are they interesting. The Swarm, whose jerseys have become more and more out there as time has gone along, somehow managed to go further out of the box then they did last time. The jerseys feature honeycomb decorated grey shoulders with blue and yellow stripes running down the arms. It features the same alternate logo that has appeared on the Swarm jersey for the past few years.
The Swarm's Director of Brand Management and Communication, Matt McCormack, said, "Incorporating the honeycomb look into the shoulders of the new uniforms really ties in a theme that has been prevalent in our branding over the last few years. I think Swarm fans will love the way these new uniforms look on the field and in the stands."
The jerseys incorporate a new material that improves player motion. If you see the jersey up close you can really tell the difference in material. More pictures of the jersey can be seen here on the Swarm's website.
Traditionalists will hate me for this, but the jersey is growing on me. Its way out there, I know. Who says trying something new has to be a bad thing? I find these jerseys very clean cut and sharp, as well as find them much better than their previous jerseys. This is a sport that needs to catch people's attention. Try and look at this jersey and tell me it wouldn't catch your attention. It may be the strangest jersey I've ever seen, but I still think its a really cool design.
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